Liya Ma, CHS Class of 2008, recently authored and published a white paper on behalf of the hotel design and architecture firm, WATG, where she serves as the Director of Strategy, North America.
Select-service hotels have long proved their ability to withstand economic downturns and sustain higher profit margins compared to their full-service counterparts. On the other hand, lifestyle hotel concepts have shaken up the luxury sector, and cost-sensitive concepts are now making inroads into the select-service space.
What happens to a hotel that straddles both lifestyle and select service categories? In this paper, WATG Strategy explores this intersection and demonstrates that lifestyle select-service hotels, when differentiated by design and driven by efficiency, are at once stylish and lucrative.
Check out the full white paper here: Evolution of Lifestyle Select-Service Hotels
Note: This material has been posted with the permission of the original author.